Online citrus sales as an opportunity to reduce the producer-buyer gap
"We are in the final phase of a complex citrus campaign. In terms of online sales, it has nevertheless rewarded our efforts in the fields. Although our communication and promotion on online

Huelva produces 98% of the berries in Spain and almost 30% in the EU.
Strawberry production in the Huelva region has undergone constant diversification, incorporating new crops into its production and reaching a total surface area of more than 6,295 hectares.

Kiwi: “Slow market since the beginning of the season”
The kiwi market has been difficult this year, according to Pascale Begoulle, sales manager of Sikig. “The outputs are lower than in previous years. The market has been slow since the start of

"The orange campaign will end in Cordoba and Seville with a 35% reduction in the harvest compared to last year"
The domestic orange campaign started in 2022 with the prospect of a significant drop in the production, estimated at 20% nationally and at 24-25% in Andalusia, according to the first estimates

Asparagus, the return of winter has halted production
The asparagus campaign has come to an unexpected halt in Apulia. After an almost early start a fortnight ago, this week's cold weather has brought production to a sudden halt. Updating us on the

Difficult citrus fruit campaign due to lower volumes
“The citrus fruit campaign is facing a difficult period as, despite the constant collaboration with our suppliers of raw materials, we have not seemed to achieve the volumes planned for the

Heavy rains threaten table grape and mango campaigns in northern Peru
The high humidity and the continuous rains since the end of February in Tumbes and Piura, in the north of the country, have increased the presence of Mildiu on table grape crops in this area,

VIP apple farmers present the Bio-Kanzi® in tegut...-stores
Apple growers from Val Venosta travel to Germany to present their organic Kanzi® to end consumers in tegut...supermarkets: This was the latest sales promotion campaign organised and carried out

Strawberries, an uncertain campaign between cold weather and labour shortages
The strawberry season has not got off on the right foot in the Verona area. Producers have to contend with difficult weather conditions on the one hand and a labour emergency on the other. Cold

"The Valley Gold variety is a true alternative to alternaria"
"In a campaign very much marked by the high levels of alternaria, a variety that is resistant to this disease has reached the market, bringing a qualitative leap for the trade, and becoming also a

“Potatoes, prepare to be surprised” promoting potatoes’ versatility among millennials
Following the success of the promotion campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536” that was launched in 2020 and finished at the end of last year, Bord

"As every year, we are among the first to start marketing Spanish stone fruit"
Huelva's stone fruit campaign started at the end of last week with the marketing of the first greenhouse nectarines by Plus Berries. The harvest started on its usual dates and with a greater

Lemons protagonists of Ortofrutta Italia promotion
Italian lemons are the seasonal product to which the Italian Interprofessional Fruit and Vegetable Organisation - Ortofrutta Italia is dedicating its institutional promotion and communication

The prices of Spanish black truffle have risen by 30% this campaign, in which the production has been halved
The fact that Spain's black truffle production has fallen by 50% compared to that of the 2021-2022 season has caused prices to rise considerably. The warehouse price of a kilo of black truffle has

Fruit and vegetable price trends in Italy as at 3 April
The Roman artichoke campaign is now in full swing, but demand is struggling to take off despite the approaching Easter festivities. Agretti production is in full swing. Asparagus prices are rising

‘Love My Salad’ campaign promotes healthy cooking on a budget
Vegetable breeding company Rijk Zwaan is celebrating the success of its consumer-facing ‘Love My Salad’ campaign, created to encourage British shoppers to buy and cook more vegetables.

Weather ravages Chile’s avocado crop
Chile’s 2023 avocado crop is projected to fall 30% compared to 2022. The estimated total volume of 155,000 tons (source: Avocado Committee) is well below the 220,000 tons of the 2022 campaign,

“We will have a very good quality of asparagus this year thanks to the cold weather in February”
The asparagus campaign is starting at Fleuron d'Anjou, “a couple of weeks later than in previous years,” explains Brahim El Hasnaoui. This delay is due to the cold weather in February, but it

Lleida's pear and apple stocks in February were 28% and 43% lower than in the same month last year
The director of Afrucat, Manel Simon, said it would be a short campaign and there would be a lack of apples and pears due to the impact of weather on this year's harvest. This year's apple and

Bees, why is Greenpeace shooting at farmers?
Everybody, the survival of apples, tomatoes and strawberries is at risk. It may sound like a delayed April Fool's joke, but that is what Greenpeacen advocates in its campaign to save the bees,

Rijk Zwaan campaign reaches 762,000 Brits
Dutch vegetable breeding company Rijk Zwaan is celebrating the success of its consumer-facing ‘Love My Salad’ campaign, created to encourage British shoppers to buy and cook more vegetables.

The Dole sun shines on public transport
Dole Italiariparts from the capital and the Milanese capital to bring to the main Italian cities, all the warmth of its sun, capable of making even the darkest days shine, together with the energy

Wonderful Pistachio official of the Giro d'Italia
For the second year running Wonderfuls will be the official Pistachio of the Giro d'Italia, which will start in Abruzzo on 6 May, arriving in Rome on 28 May. A classic and digital Advertising

'Organic is not in crisis, large-scale retail gives it more space'
"The data on organic fruit and vegetables are merciless when compared to the general trend in fruit and vegetable consumption, but we need to take action to implement an appropriate communication