Fruit and vegetable price trends in Italy as at 27 March
The campaign for broad beans, a typical spring product consumed mainly during the Easter period, is now in full swing. The approaching festivity should lead to an increase in demand for artichokes

“French consumers love heirloom tomatoes”
Black krim, oxheart, and pineapple tomatoes: blue, pink, green, in all shapes and sizes. The Laparra Agency started its campaign of heirloom tomatoes in February. The company has been working in

MOYA deadline draws closer
Have you seen a great example of fresh produce or floral marketing? Don’t miss your chance to nominate that campaign – and the talent behind it – for the 2023 IFPA-Produce Plus Marketer of

T&G begins apple export campaign
T&G Global has begun its 2023 New Zealand apple export campaign. The company’s director of operations, Craig Betty, said despite Cyclone Gabrielle significantly impacting parts of the North

'Italy is inside': Valfrutta returns with a TV campaign
Valfrutta is back in communication. The campaign, which started last Sunday, includes two TV commercials (30 and 10 seconds) on air for four weeks on the main national broadcasters. A chain of 14

Apofruit strawberries, Solarelli and Piraccini lines awarded
It is a campaign with excellent prospects for Solarellie Piraccini strawberries, the top quality brands of the Apofruit group. Consumers reward the certainty of buying a high quality product. And

Peruvian table grape shipments to Asia fall
The general manager of the Association of Table Grape Producers of Peru (Provid), Alejandro Cabrera, stated that Peru had exported 68.9 million boxes of table grapes (of 8.2 kilos each) up until

A two-speed season for South African grapes
The South African grape season is coming to an end. This year's campaign took place in two phases. “The northern regions and Orange River came into production first, with a significant volume

"Kenya is a very powerful country that is increasingly present in the avocado market"
There has been a shorter campaign this year in the entire Mediterranean area, and particularly in Spain, so "the avocado export market is currently very active," says Francisco de la Torre, of the

Main Features of the Mango de México Campaign 2023
According to EMEX, the crop forecast for the 2023 season is 295,768,528 kilos, surpassing the previous season's harvest of 295,071,524 million kilos. In the current season, the state with the

“Despite inflation, there are always customers looking for big brands”
Citrus availability during this campaign has been lower than usual, especially in this second part of the campaign. The climate has been adverse and the drought during different stages of the

Garlic production, which has already fallen by 50% in Andalusia, is at risk of being completely lost due to the lack of water
The National Garlic Table held in Las Pedroñeras (Cuenca) discussed the reduction of production, drought, and the alleged fraudulent entry of frozen garlic from China into the European Union.

Spain: Area under garlic cultivation to be reduced again
In week 11, the general assembly of the Spanish National Garlic Council (Mesa Nacional del Ajo) took place in Las Pedroñeras/Castilla-la Mancha. With regard to the new garlic season, it was

Record prices for the kaki from Ribera Alta
The Coalmar Fruits cooperative, the result of the merger between Agricola del Marquesat de Llombai and Agricola San Salvador de Alfarp, has reported record kaki prices in its first year, which

“We started this year's carrot campaign with a higher demand than supply for organic carrots and high prices”
The organic carrot campaign is starting in the province of Cadiz, in a season that, according to Jean Claude Mathaly, manager of Cortijo Bio, will be interesting. “Last year was catastrophic in

Dobra kampania dla sycylijskiej ekologicznej cukinii
"W tej części sezonu nasze uprawy ekologiczne obejmują szeroką gamę produktów, takich jak karczochy, bób, groch, kalarepa, kapusta pekińska, cukinia i seler. Nie było żadnych

Spain will decrease its garlic area by nearly 20% in the next campaign
This was reported in the General Assembly of the National Garlic Board, which met in Las Pedroñeras (Cuenca). The area devoted to this crop will decrease due to the drought affecting Andalusia

Rockit partners with charity for Ramadan
Miniature apple brand Rockit has partnered with Emirates Red Crescent during Ramadan as part of a charitable promotion for its Ramadan-inspired Rockit giftbox sold The partnership will see Rockit

Хорошая кампания для сицилийских органических цуккини
"В эту часть сезона наши органические культуры включают широкий спектр продуктов, таких как артишоки,

Good campaign for Sicilian organic zucchini
"During this part of the season, our organic crops include a wide variety of products such as artichokes, broad beans, peas, kohlrabi, Chinese cabbage, zucchini and celery. There have been no

"We expect a smooth transition to the Peruvian avocado season and a rebound in consumption"
The Spanish avocado season is ending in the south, while it is starting in the Region of Valencia, a later area with more limited quantities. The first containers of fruit from Peru are also

Excellent sales campaign for Sicilian cherry tomatoes
"This year, we can say we are pleased with the tomato campaign despite the difficulties that the production sector has had to face because of the weather," reports Salvatore Albani, president of

New pack and campaign for Root Zero
Carbon-neutral potato brand Root Zero has launched new packaging and a digital out-of-home advertising campaign supporting its listings in Waitrose stores across London. Grown in Wales by Puffin

Val Venosta surprises again in Seville
Like the popular special colour assigned to Seville, the characteristic colour of Val Venosta, which is very similar, has mimicked the Andalusian capital, reflecting the special flavour of its