“French consumers love heirloom tomatoes”
Black krim, oxheart, and pineapple tomatoes: blue, pink, green, in all shapes and sizes. The Laparra Agency started its campaign of heirloom tomatoes in February. The company has been working in this range for several years already, producing them in the Rhone Valley and Provence region.
“Later, we will add productions from Brittany and then from other regions. We will also
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.