Nova Siri Genetics, a research and innovation company specialized in strawberry and small fruit varieties, also participated in Fruit Attraction this year. Nicola Tufaro, a breeder at Nsg, tells us about the new proposals and growth strategies. What new developments did Nova Siri Genetics present this year? read more

For the Rago Group, a key player in the fresh-cut produce sector, the 2025 edition of Fruit Attraction ended with a very positive outcome. The event in Madrid once again proved to be a strategic meeting point for the international fruit and vegetable business. read more

The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are finishing our Golden Delicious, which we now cover all year round, while the new [variety] arrives," read more

The Italian company Naturitalia introduced a new corporate identity at this year's Fruit Attraction in Madrid to emphasize its role in bridging the gap between fresh produce supply and market demand. read more

The debate among the individuals in charge of the document "Mapping the agrotech ecosystem in Spain" was the highlight of the Biotech Congress, organized by Biovegen, during the most recent edition of Fruit Attraction. Approximately 300 researchers and entrepreneurs gathered at the Fruit Forum, where some of the... read more

Zbiory przyniosły duże plony w holenderskich owocach szlachetnych. Jednak Paul Peters z Gebr. Peters Fruithandel nie spodziewa się żadnych problemów z zbytem plonu. "Podczas targów Fruit Attraction w Madrycie rozmawiałem z tureckimi eksporterami jabłek, którzy borykają się z poważnymi szkodami spowodowanymi przez mróz w tym roku po. read more

The work on the autumn-winter campaign is in full swing and Fruit Attraction has proven to be a strategic moment for Naturitalia's planning. By meeting with Italian and foreign partners, the company has gauged the market's pulse and identified significant interest in exports. read more

The new corporate identity and international interest in premium varieties, also the subject of club projects, such as kiwi and table grapes. This is the legacy of Fruit Attraction for Naturitalia, which participated in the 2025 edition. "The goal is to strengthen the presence. read more

The Youth Group of Fedagromercati-Confcommercio met at the last edition of the Fruit Attraction fair in Madrid, which took place a few days ago in Madrid, once again confirming itself as a reference point for the entire global fruit and vegetable sector. During the read more

A delegation of Ethiopian exporters led by the Ethiopian Horticultural Producers and Exporters Association visited Fruit Attraction for the first time. Tewodros Zewdie, executive director of the association, shares his impressions of this premiere and the prospects for Ethiopia's fruit export. read more

The Italian post-harvest process and packaging specialist Sorma Group debuted its new P&P-800 pick and pack system at Fruit Attraction in Madrid last week. read more

At Fruit Attraction, Del Monte Italia and Spreafico have announced a strategic partnership: Spreafico will lead the commercial development of Del Monte branded products in the Italian market, across all distribution channels in Central-North and Sardinia. A win-win agreement. read more

The US Early Pride mandarin variety, marketed under the registered trademark Earlyna, made its debut at the Club de Variedades Protegidas stand at Fruit Attraction in Madrid, catching the attention of growers from various regions in Spain. This early. read more

Kikokà, the latest addition to the sweet yellow kiwi family, has successfully completed its participation in Fruit Attraction 2025. The European Consortium was present for three days at a bustling booth alongside the Rivoira Group and RK Growers. "The fair was an exceptional opportunity for our" read more

Sorry, I don't understand the content of your message. Could you please provide more context or clarify your request? read more

The Southern Hemisphere Fruit Alliance (SFA) has selected new leaders for its Statistics and Market Access Working Groups. The appointments were officially announced during the Alliance's general members' meeting at Fruit Attraction in Madrid. Members elected for the Working Group on Statistics are: read more

Italian wholesale markets played a prominent role at the last edition of Fruit Attraction, with a significant participation that exceeded that of many other countries. This presence confirms the dynamism of the sector and Italmercati's commitment to consolidating it. read more

Jako nowy sezon europejskich jabłek rozpoczyna się, Kanzi wprowadził odświeżoną tożsamość marki wraz z kampanią Power To Go! Premiera odbyła się na targach Fruit Attraction w Madrycie, gdzie duże banery reklamowe kampanii zostały wyświetlone na wejściach do hal wystawowych, w których prezentowano jabłka Kanzi. read more

Catalytic Generators is further expanding its global reach by participating in two of the leading trade shows in the industry consecutively. Following successful networking at Fruit Attraction in Madrid, the company will now showcase its products at the IFPA Global Produce & Floral event. read more

On October 1st, the Global Coalition of Fresh Produce organized a panel discussion at the Fruit Forum of Fruit Attraction in Madrid. read more