After participating in Fruit Attraction 2025 in Madrid, Food Freshly introduced new advancements in extending the shelf-life of blueberries and other delicate fruits. The company will also be showcasing these technologies at the Global Produce & Floral Show (GPFS) in Anaheim this week. read more

Poupart 1895, wcześniej znany jako Poupart Imports, celebrated its 130th anniversary at Fruit Attraction 2025, toasting the loyal partnerships that have contributed to the importer’s enduring success. read more

The Japanese seed company Sakata presented its new dual-resistant baby plum tomato called Saiko Star at Fruit attraction in Madrid. read more

Yuksel Seeds and Lakeshore Veggie Growers Inc. (LVG) have signed an exclusivity agreement for the Sweetloom F1 tomato variety. The agreement was formalized during Fruit Attraction Madrid 2025 and aims to expand the availability of the variety across North America. Sweetloom F1, developed by read more

Offering innovative and sustainable solutions to help improve the quality of fruits and vegetables. AgroFresh, specialized in post-harvest technologies, presented some of its proposals at Fruit Attraction 2025 to protect quality, reduce food waste, and enhance. read more

Nova Siri Genetics, a research and innovation company specialized in strawberry and small fruit varieties, also participated in Fruit Attraction this year. Nicola Tufaro, a breeder at Nsg, tells us about the new proposals and growth strategies. What new developments did Nova Siri Genetics present this year? read more

On the occasion of Fruit Attraction, Fresh Del Monte launched a spectacular activation in the Madrid metro to celebrate Del Monte Honeyglow bananas. A sensory journey dedicated to taste and quality. read more

For the Rago Group, a key player in the fresh-cut produce sector, the 2025 edition of Fruit Attraction ended with a very positive outcome. The event in Madrid once again proved to be a strategic meeting point for the international fruit and vegetable business. read more

The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are finishing our Golden Delicious, which we now cover all year round, while the new [variety] arrives," read more

The Italian company Naturitalia introduced a new corporate identity at this year's Fruit Attraction in Madrid to emphasize its role in bridging the gap between fresh produce supply and market demand. read more

Zbiory przyniosły duże plony w holenderskich owocach szlachetnych. Jednak Paul Peters z Gebr. Peters Fruithandel nie spodziewa się żadnych problemów z zbytem plonu. "Podczas targów Fruit Attraction w Madrycie rozmawiałem z tureckimi eksporterami jabłek, którzy borykają się z poważnymi szkodami spowodowanymi przez mróz w tym roku po. read more

The debate among the individuals in charge of the document "Mapping the agrotech ecosystem in Spain" was the highlight of the Biotech Congress, organized by Biovegen, during the most recent edition of Fruit Attraction. Approximately 300 researchers and entrepreneurs gathered at the Fruit Forum, where some of the... read more

The new corporate identity and international interest in premium varieties, also the subject of club projects, such as kiwi and table grapes. This is the legacy of Fruit Attraction for Naturitalia, which participated in the 2025 edition. "The goal is to strengthen the presence. read more

The work on the autumn-winter campaign is in full swing and Fruit Attraction has proven to be a strategic moment for Naturitalia's planning. By meeting with Italian and foreign partners, the company has gauged the market's pulse and identified significant interest in exports. read more

The Youth Group of Fedagromercati-Confcommercio met at the last edition of the Fruit Attraction fair in Madrid, which took place a few days ago in Madrid, once again confirming itself as a reference point for the entire global fruit and vegetable sector. During the read more

A delegation of Ethiopian exporters led by the Ethiopian Horticultural Producers and Exporters Association visited Fruit Attraction for the first time. Tewodros Zewdie, executive director of the association, shares his impressions of this premiere and the prospects for Ethiopia's fruit export. read more

The Italian post-harvest process and packaging specialist Sorma Group debuted its new P&P-800 pick and pack system at Fruit Attraction in Madrid last week. read more

The US Early Pride mandarin variety, marketed under the registered trademark Earlyna, made its debut at the Club de Variedades Protegidas stand at Fruit Attraction in Madrid, catching the attention of growers from various regions in Spain. This early. read more

At Fruit Attraction, Del Monte Italia and Spreafico have announced a strategic partnership: Spreafico will lead the commercial development of Del Monte branded products in the Italian market, across all distribution channels in Central-North and Sardinia. A win-win agreement. read more

Kikokà, the latest addition to the sweet yellow kiwi family, has successfully completed its participation in Fruit Attraction 2025. The European Consortium was present for three days at a bustling booth alongside the Rivoira Group and RK Growers. "The fair was an exceptional opportunity for our" read more