His expectations for the trade fair appearance were not disappointed: VIP met with numerous existing and potential business clients for valuable discussions during the fair. While the Fruit Attraction trade fair in Madrid takes place at the beginning of the season, making it the ideal time to meet. read more

Today marks the opening of the 32nd edition of Fruit Logistica, amidst expectations and uncertainties. Will it be a year of revival, or will the impasse continue in the face of the unstoppable rise of Fruit Attraction? During the days of the fair, we will try to find an answer to this question that concerns us. read more

Fruit Attraction, an event organized by Ifema Madrid and Fepex, will celebrate its 17th edition from September 30th to October 2nd, 2025. With the slogan "Discover the essence of the sector", the leading international trade fair for the fruit and vegetable sector is now open for registrations for companies from all over the. read more

Under the motto "Discover the essence of the sector," the fair organized by IFEMA MADRID and FEPEX opens the registration period for all companies in the global horticultural sector.

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Xfresh introduced its new Pearls brand at the recently held Fruit Attraction in Madrid. This Dutch exotics specialist will initially sell flown-in mangoes, pineapple, and passion fruit under the brand. "We deliberately chose an exclusive look," says director Marcel Schers. read more

Preparations for the next edition of the Fruit Attraction trade fair, well-known in the European market and recently introduced to Brazil, are currently in progress. The first meeting of the Advisory Committee was held this week, marking the beginning of the preparations for the event scheduled to take place from March 25 to 27 in São Paulo. read more

The message conveyed by the three dynamic panels, organized by the Latin American Banana Task Force and the FAO-supported World Banana Forum (WBF) secretariat at Fruit Attraction 2024 in Madrid, was clear: only through collaboration and joint planning - involving everyone from the lowest paid workers to shareholders - can we tackle the challenges facing the banana industry. read more

Sekoya's new blueberry dispenser, which was first presented at Asia Fruit Logistica in Hong Kong, was showcased at Fruit Attraction in Madrid in early October. For the company's value chain and retail manager, Hans Liekens, it was a great opportunity to showcase the practicality of such a machine. read more

VHM Fruit Trade recently showcased its new brand, Deliscala, at the latest Fruit Attraction event in Madrid. Deliscala, a trading company based in Verrebroek, Flanders, is focused on exporting its pears to markets beyond Europe. "Although pears are typically viewed as a commodity here, they are regarded as a specialty. read more

45 companies, cooperatives, and organizations participated - the largest presence of the country at the fair so far. "This year's national presence of Freskon Greece, organized by Helexpo, included the most important Greek fruit and vegetable companies. read more

The Freskon Greece project showcased the potential of Greek fruits and vegetables at the Fruit Attraction exhibition in Madrid last month. A total of 45 companies, cooperatives, and organizations participated, marking the country's largest presence at the event to date. read more

The interest in Kiwi Materada from the Italian distribution world, which emerged during the last edition of Fruit Attraction, is confirmed by the facts, as demonstrated by the product we found on sale a few days ago during a survey at some Lombard retail outlets. read more

At this year's Fruit Attraction trade fair, Anja Grueterich, marketing specialist at Sekoya, presented a new form of blueberry promotion. Sekoya introduced the innovative Livie dispenser, which has garnered significant interest. It enables

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With the peak export season approaching, especially for fruits destined for the holidays, shipping costs are expected to rise due to limited cargo availability starting in November. In order to meet the cold chain requirements for perishable goods, Beijing Sino-Agricultural Biosciences Co., Ltd., a provider of temperature data... read more

At Fruit Attraction, we met with the management of Pink Lady Europe, one of the most successful brands in the world of apples. They welcomed us to their minimalist stand, which was the work of an artist like the Italian designer Francesco Poroli, who designed both the stand and the shopper bags. read more

This year's edition of the trade fair in Madrid was rated positively by the exhibitors. Discussions revolved around the need for branding and sustainability, as well as the availability of certain categories, such as persimmons. Read more about it in. read more

Two weeks after the conclusion of the 16th edition of Fruit Attraction, it is possible to reflect on the evolution of our industry trade fair. The Spanish event was a success and the numbers support this statement: there was participation. read more

Nowe odmiany dyni, melona i arbuza potwierdzone jako jedne z najbardziej popularnych referencji na rynkach europejskich. Edycja 2024 targów Fruit Attraction dała firmie nasiennej Med Hermes możliwość zaprezentowania swojej nowej gamy melonów i arbuza na rynkach międzynarodowych. read more

Salix Fruits, a company that exports and imports fresh fruit, recently took part in Fruit Attraction 2024 and The Global Produce & Floral Show 2024. During both events, the company's objectives were to expand its network, enhance relationships with current clients, and explore new, emerging markets. read more

For Sakata, Fruit Attraction was a very successful edition, both in terms of the attendance of the public, the level of the companies present, and the innovations that were showcased. "We are among the most experienced with 12 editions, and it is

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