Kikokà, the new ambitious addition to the family of sweet yellow kiwis, successfully concluded its participation in Fruit Attraction 2025, held at IFEMA Madrid from September 30 to October 2. For three days, the European Consortium was present in a crowded stand along with. read more

Enza Zaden presented two of its most innovative brands at last week's Fruit Attraction: Tribelli Seedless, the seedless mini sweet cone peppers; and easyQs, the super crunchy mini cucumber. read more

Who will be the lucky winner of a free container with 30,000 kg of yellow onions? Following Fruit Logistica in Berlin, Wiscomex organized a prize draw campaign at Fruit Attraction in Madrid. All foreign onion importers visiting the stand were invited to drop their business card into the container to participate. read more

The Association of Avocado Growers (Asoproa), promoted by the Valencian Association of Farmers (AVA-Asaja), has launched its first promotional campaign for the Aguacate CV brand, the quality label authorized by the Generalitat Valenciana. This campaign was unveiled at the Fruit Attraction fair. read more

The first participation in the major fruit and vegetable fair Fruit Attraction ended positively for the Consortium for the Protection of the PGI Pachino Tomato. President Sebastiano Fortunato, returning from Madrid, noted the event's strong international growth year after year, a true turning point. read more

A unanimous positive assessment. CSO Italy members all reflect the same impression: Fruit Attraction is still growing, lively, focused on concrete business contacts, with a very broad international presence, in addition to the important one of the Italian distribution. read more

Plus Berries, a family-owned company in the berry sector, participated in Fruit Attraction in Madrid, where it presented its new high-quality berries as part of its "More than Berries" philosophy. This approach highlights the company's dedication to sustainability, innovation, and providing high-quality products. read more

Fruit Attraction 2025 has generated an economic impact in Madrid amounting to 407 million euros and has contributed to maintaining 3,066 jobs in the region. These figures represent a 6% increase in economic terms compared to 2024 and a 5% increase in employment levels. read more

Fruit Attraction has dispelled any doubts, if anyone ever had any. The Madrid event has definitively established itself as a central hub for the global fruit and vegetable sector. Some already consider it superior to Fruit Logistica, but before ranking it, read more

Nova Siri Genetics, a research and innovation company specializing in strawberry and small fruit varieties, presented new strawberry selections, NSG142, NSG48, and NSG161, at Fruit Attraction. The importance of the tests... read more

The members of Cso Italy expressed great satisfaction with the outcome of Fruit Attraction, highlighting the broad international presence and the perfect timing to plan upcoming commercial campaigns. In the business areas of the collective Italy, organized by Cso Italy, read more

Anecoop is celebrating its 50th anniversary this year, and Fruit Attraction has been chosen as the venue to review the achievements of these five decades. The review will be conducted through a press conference led by Anecoop president Alejandro Monzón and general manager Joan Mir. Anecoop was established in 1975 by 31 citrus cooperatives. read more

The trzeci i ostatni dzień Fruit Attraction 2025 zakończył się pozytywnie, wystawcy podkreślali znaczenie wydarzenia jako kluczowego punktu spotkań do nawiązywania kontaktów, wzmacniania relacji biznesowych i eksploracji nowych rynków. Producenci z różnych krajów zgadzali się, że targi read more

During the three days of Fruit Attraction, producers, distributors, and professionals from the retail sector had the opportunity to firsthand discover some of Sakata Seed Ibérica's most outstanding varieties, and notably its major launch of the year: Japi, a gourmet tomato that "knows how to." read more

At Fruit Attraction, we meet Natalino Gallo, president of Op Agricor of Piana di Sibari, who tells us about the new growth plans in foreign markets and investments in research and development of increasingly high-performing varieties. Growth is expected in other markets, in addition to Austria and Denmark. read more

The Spanish Avocado and Mango Interprofessional Organization (OIAM) presented its first Rule Extension, approved by Order APA/837/2025 on July 23, and published in the Official State Gazette on August 2, during the international fair Fruit Attraction 2025. read more

To propose tailor-made, technologically advanced, and truly sustainable packaging solutions capable of protecting products is the mission that has always guided the Guillin Group. "At Fruit Attraction, one of the three important events we participate in, we are here to reaffirm this commitment". read more

The innovative proposal of Insalata dell’Orto at Fruit Attraction has generated great interest, as they have launched the world's first high protein line in the fruit and vegetable sector, MisSalad High Protein. Three classic products to cook, Pumpkin Cubes, Vegetable Spaghetti, and Minestrone, have been revisited in this line. read more

Iberian Premium Fruits participated in Fruit Attraction once again, showcasing all its group companies at its stand for the first time: Torres, Llusar, V Ros, The Natural Hand, and the recent addition, Vale da Rosa, which joined the project this year. This collaboration allows Iberian Premium Fruits to read more

"Connecting to create more value" is the slogan with which BASF is participating in Fruit Attraction in Madrid from September 30th to October 2nd, inviting industry professionals to "connect" to create value along the entire agri-food supply chain. But that's not all. read more