Fruit Attraction
Westfalia Fruit unveils virtual Orchard of the Future
2023-10-18 12:00
Westfalia Fruit has harnessed the power of virtual reality technology to allow visitors of this month’s Fruit Attraction and IFPA Global Show to take a virtual tour of its Orchard of the Future.
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Numeri da record per Fruit Attraction 2023
2023-10-18 00:00
Very positive numbers for the recently concluded 15th edition of Fruit Attraction: an increase of 16% of professionals and 10% of both exhibitors and exhibition area. Logistics area increased by 31%.
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Building the orchard of the future today
2023-10-18 00:00
Westfalia Fruit, a multinational supplier of avocados and an array of fresh fruits, unveiled, for the first time in virtual reality, its "Orchard of the Future" at Fruit Attraction 2023 in Madrid. Dr. Merensky's vision, encapsulated in the motto "To Do Good," serves as the guiding principle for
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Fruit Attraction records the best figures in its history
2023-10-18 00:00
Fruit Attraction closed the doors of its 15th edition with the best participation figures of its entire history. A total of 103,868 professionals from 145 countries - 8 more than last year - attended the event, an increase of 16% compared to last year.
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“Our goal is to exceed 2,000 tons of purple eggplants next year”
2023-10-17 00:00
Alexandre Picault, managing director of Kultive, reviews the 2023 eggplant campaign and discusses future development and diversification projects.
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Winners of the Fruit Attraction Innovation Hub Awards unveiled
2023-10-16 17:00
A jury presented Fruit Attraction’s Innovation Hub Fresh Produce award to xEXPRIMIR, while the F&V Industry award went to FMC AGRICULTURAL SOLUTION, and the Sustainability Actions and Commitment award was won by CAPEC, each of whom received €2,000.
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Demain la Terre continues to grow
2023-10-16 00:00
This year, Demain la Terre was present at Fruit Attraction with new members and a bigger booth. It was also an opportunity for the association to “reaffirm its commitments and unveil its future projects,” further “setting the standard for social and environmental progress.”
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Planet-Score for fruit and vegetables
2023-10-16 00:00
At Fruit Attraction, allium specialist Jardins du Midi presented its new products with the Planet-Score label.
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New bundling machine unveiled at Fruit Attraction
2023-10-16 00:00
The know-how of ARC includes “bundling, tying, attaching, binding and banding.” The Normandy-based company launched its new SE1 NEO bundling machine at Fruit Attraction.
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New European location for Tomra Food in Valencia
2023-10-16 00:00
At Fruit Attraction Tomra Food presented itself with an important novelty, the opening of its Valencia headquarters. "It will be the hub, the reference point for the entire Emea market for Tomra Food," said Roberto Ricci, Regional Director Emea of Tomra Fresh Food. Finally we will have a
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Green Line increasingly international
2023-10-16 00:00
Very positive results for the presence of La Linea Verde Group at Fruit Attraction, one of the world's most important events in the fruit and vegetable sector, which took place from 3 to 5 October in Madrid. The 2023 edition recorded the largest attendance ever, with more than 90,000
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Semillas Fitó and Colle d'Oro to promote the CRÜ brand in Italy
2023-10-16 00:00
At Fruit Attraction, one of the leading trade fairs in the fruit and vegetable sector, Semillas Fitó and Colle d'Oro have formalised a strategic alliance aimed at expanding and consolidating the CRÜ courgette brand throughout Italy. This agreement represents a commitment in the
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New look for Citrosol
2023-10-13 12:00
Citrosol has overhauled its corporate image to better reflect its business activities. Presenting its new look at last week’s Fruit Attraction, the Valencian company said it represents the modernity and evolution of the Citrosol brand over the last ten years.
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New Genomic Techniques for the future of French bananas?
2023-10-12 00:00
Pierre Monteux, general manager of UGPBAN, was present at the Solveg booth at Fruit Attraction and agreed to talk about the situation facing the French banana sector. Under heavy pressure from cercosporiosis, responsible for a drop in yields, the bananas of Guadeloupe and Martinique could find
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High demand for French apples
2023-10-12 00:00
The French Apple Pear Association (ANPP) gives a positive review of its visit to Fruit Attraction and talks about the very promising start of the French apple campaign. Sandrine Gaborieau, in charge of communication for the association, also discusses the surprising color of this year’s Golden
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Ecuador sets out stall as sustainable banana supplier
2023-10-11 16:00
The Ecuadorean Banana Cluster gathered at last week’s Fruit Attraction in Madrid to highlight the country’s credentials as an ethical supplier and reiterate calls for European retailers to take a more proactive stance on the application of shared responsibility within the banana supply chain.
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Melinda 2.0, six goals to tackle the permacrisis
2023-10-11 00:00
"We are in what scholars call a permacrisis: a pandemic, a deflation, an inflation, a war. Melinda 2.0 is meant to be a throwing down of a gauntlet for the thinking that the Consortium will be doing in the coming months, years". Luca Zaglio, new director
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Murcia hosting stone fruit event in November
2023-10-11 00:00
The stone fruit event will be hosted again by the capital of the Spanish Region of Murcia next November. The fifth edition of the National Stone Fruit Congress was presented at the latest edition of Fruit Attraction as the biennial event for the sector. It will serve to showcase the latest
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"Our paper bags for table grapes are becoming increasingly popular"
2023-10-11 00:00
Bags made of waterproof paper took center stage at the Dsmart GmbH booth at Fruit Attraction in Madrid. The company, founded in 2015 and based in Beselich (near Montabaur), deals with the distribution of modern fruit and vegetable packaging for the European-wide market. The packaging is
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At Fruit Attraction Benjamin Laimer, Vip's sales manager, told us about the consortium's communication strategies. In Italy, in particular, it recently launched the project A ogni mela la sua stagione (To every apple its season), aimed at publicising the wide selection of organic apples from the Val
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