The message conveyed by the three dynamic panels, organized by the Latin American Banana Task Force and the FAO-supported World Banana Forum (WBF) secretariat at Fruit Attraction 2024 in Madrid, was clear: only through collaboration and joint planning - involving everyone from the lowest paid workers to shareholders - can we tackle the challenges facing the banana industry. read more

Sekoya's new blueberry dispenser, which was first presented at Asia Fruit Logistica in Hong Kong, was showcased at Fruit Attraction in Madrid in early October. For the company's value chain and retail manager, Hans Liekens, it was a great opportunity to showcase the practicality of such a machine. read more

VHM Fruit Trade recently showcased its new brand, Deliscala, at the latest Fruit Attraction event in Madrid. Deliscala, a trading company based in Verrebroek, Flanders, is focused on exporting its pears to markets beyond Europe. "Although pears are typically viewed as a commodity here, they are regarded as a specialty. read more

45 companies, cooperatives, and organizations participated - the largest presence of the country at the fair so far. "This year's national presence of Freskon Greece, organized by Helexpo, included the most important Greek fruit and vegetable companies. read more

The Freskon Greece project showcased the potential of Greek fruits and vegetables at the Fruit Attraction exhibition in Madrid last month. A total of 45 companies, cooperatives, and organizations participated, marking the country's largest presence at the event to date. read more

The interest in Kiwi Materada from the Italian distribution world, which emerged during the last edition of Fruit Attraction, is confirmed by the facts, as demonstrated by the product we found on sale a few days ago during a survey at some Lombard retail outlets. read more

At this year's Fruit Attraction trade fair, Anja Grueterich, marketing specialist at Sekoya, presented a new form of blueberry promotion. Sekoya introduced the innovative Livie dispenser, which has garnered significant interest. It enables

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With the peak export season approaching, especially for fruits destined for the holidays, shipping costs are expected to rise due to limited cargo availability starting in November. In order to meet the cold chain requirements for perishable goods, Beijing Sino-Agricultural Biosciences Co., Ltd., a provider of temperature data... read more

At Fruit Attraction, we met with the management of Pink Lady Europe, one of the most successful brands in the world of apples. They welcomed us to their minimalist stand, which was the work of an artist like the Italian designer Francesco Poroli, who designed both the stand and the shopper bags. read more

This year's edition of the trade fair in Madrid was rated positively by the exhibitors. Discussions revolved around the need for branding and sustainability, as well as the availability of certain categories, such as persimmons. Read more about it in. read more

Two weeks after the conclusion of the 16th edition of Fruit Attraction, it is possible to reflect on the evolution of our industry trade fair. The Spanish event was a success and the numbers support this statement: there was participation. read more

Nowe odmiany dyni, melona i arbuza potwierdzone jako jedne z najbardziej popularnych referencji na rynkach europejskich. Edycja 2024 targów Fruit Attraction dała firmie nasiennej Med Hermes możliwość zaprezentowania swojej nowej gamy melonów i arbuza na rynkach międzynarodowych. read more

Salix Fruits, a company that exports and imports fresh fruit, recently took part in Fruit Attraction 2024 and The Global Produce & Floral Show 2024. During both events, the company's objectives were to expand its network, enhance relationships with current clients, and explore new, emerging markets. read more

For Sakata, Fruit Attraction was a very successful edition, both in terms of the attendance of the public, the level of the companies present, and the innovations that were showcased. "We are among the most experienced with 12 editions, and it is

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The most relevant international fair in the horticultural sector, Fruit Attraction 2024, was the chosen setting for the Agricultural Cooperatives Federation of Murcia (Fecoam) and read more

Blue Whale took advantage of the Fruit Attraction event in Madrid to showcase the different varieties of apples and pears that the cooperative produces. Among them was the Kissabel®, an apple resulting from a natural hybridization between the Gala and original Georgian varieties. This is amazing. read more

Producer Natagri was among a delegation of Lebanese companies that had to cancel its participation in the Fruit Attraction exhibition in Madrid due to Israeli airstrikes affecting a significant portion of the country. read more

At the recent Fruit Attraction fair in Madrid, the Melinda Consortium presented the new brand image of the Golden Delicious apple. For this historic variety, considered the queen of apples and the most consumed by Italians, Melinda has decided to renew the image to make it read more

Fresh Forward and a group of independent Spanish growers have agreed to formalize their collaboration. The launch of the Fresh Forward Strawberry Club took place during the Fruit Attraction event in Madrid. The goal of this collaboration is to market Fresh Forward's concept varieties. read more

At Fruit Attraction 2024, Sorma presented three technological innovations for fruit selection. The new solutions include PulpVision, Bioscan, and an improved version of HyperVision. PulpVision: optical selection for kiwi. read more