The most relevant international fair in the horticultural sector, Fruit Attraction 2024, was the chosen setting for the Agricultural Cooperatives Federation of Murcia (Fecoam) and read more

Blue Whale took advantage of the Fruit Attraction event in Madrid to showcase the different varieties of apples and pears that the cooperative produces. Among them was the Kissabel®, an apple resulting from a natural hybridization between the Gala and original Georgian varieties. This is amazing. read more

Producer Natagri was among a delegation of Lebanese companies that had to cancel its participation in the Fruit Attraction exhibition in Madrid due to Israeli airstrikes affecting a significant portion of the country. read more

Fresh Forward and a group of independent Spanish growers have agreed to formalize their collaboration. The launch of the Fresh Forward Strawberry Club took place during the Fruit Attraction event in Madrid. The goal of this collaboration is to market Fresh Forward's concept varieties. read more

At the recent Fruit Attraction fair in Madrid, the Melinda Consortium presented the new brand image of the Golden Delicious apple. For this historic variety, considered the queen of apples and the most consumed by Italians, Melinda has decided to renew the image to make it read more

Satisfaction from the Italian Consortium of Nurserymen who participated in Fruit Attraction 2024. The Italian Consortium of Nurserymen, specialized for over forty years in the genetic improvement of apple and strawberry, presented in Madrid the latest innovations and the results of ongoing research projects. In addition to that, read more

At Fruit Attraction 2024, Sorma presented three technological innovations for fruit selection. The new solutions include PulpVision, Bioscan, and an improved version of HyperVision. PulpVision: optical selection for kiwi. read more

What is the state of the art in IV range fruit and what can we expect for the future? This is the question we asked Stefano Aiello, Marketing Director at Spreafico, during the last edition of Fruit Attraction: "It is a strategic asset for our group that now possesses a know-how. read more

Food Freshly wrapped up the highly successful Fruit Attraction 2024, which has quickly grown to become one of the largest fruit and vegetable trade fairs in Europe. The event has expanded to more than 10 halls and now occupies the entire IFEMA exhibition complex in Madrid - a... read more

Coopenoix was present at this year's Fruit Attraction with a range of new products. The cooperative, located in Vinay near Grenoble, has traditionally offered French walnuts in shell or kernels. Coopenoix has recently opted to transform itself in order to address the challenges encountered by the French... read more

Fruit Attraction closed its 16th edition on October 10th with a record level of participation. A total of 117,370 professionals from 145 countries attended the trade fair in Madrid, marking a 13% increase compared to the previous year. read more

More than 350 scientists and agricultural entrepreneurs attended the Biotech Forum during the 1st Congress organized by Biovegen, the platform that promotes biotechnology in the agricultural sector. The event took place during the recent edition of Fruit Attraction in Madrid. One of the main topics discussed was the... read more

Last Thursday, within the framework of Fruit Attraction, Cooperativas Agro-alimentarias de España and Hispatec Agrointeligencia

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Satisfaction and high expectations for the coming months is the assessment made by the Association of Fruit and Vegetable Producers-Exporters of the Region of Murcia (Proexport) after their

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With another successful edition of Fruit Attraction already concluded, all eyes are now on Valencia for the inaugural Fruitnet Citrus Congress on November 5th and 6th. read more

On October 9th, during Fruit Attraction, a roundtable discussion on the Packaging and Packaging Waste Regulation (PPWR) was held, organized by the Italian organization ProFood and moderated by Fruit Today's director Carmen Cabra. read more

At the Madrid Fruit Attraction 2024 fair, La Grande Bellezza Italiana celebrated its sixth anniversary by presenting a selection of autumnal fruits and vegetables. Among the highlights of the stand were some of the brand's jewels: the red Igp apple, the table grapes. read more

Last week at Fruit Attraction, seed specialist Tozer held a celery tasting as part of a long-term collaboration with Spain's 5-a-day association, 5 al día. read more

The 16th edition of Fruit Attraction reached record-breaking levels of participation, with 117,370 professionals from 145 countries attending the event. This marked a 13 percent increase compared to the previous year, according to the organizers Ifema Madrid and Fepex. read more

"We are returning from Fruit Attraction with excellent feedback for Kiwy Matera®, starting from our client base in the national market, with retailers first and foremost, who have been able to experience firsthand the high quality of this variety of yellow-fleshed kiwi, Top Gold, which is finding a favorable environment in Basilicata." read more