Tozer Seeds gathered prominent figures from Spain's celery industry at this week's Fruit Attraction to form a specialized working group aimed at increasing consumption in the local market and enhancing the vegetable's visibility. read more

The organizers of the fresh produce trade fair Fruit Attraction, which took place this week in Madrid, have announced another record participation for the three-day exhibition. read more

This year at Fruit Attraction, Pelemix is making a comeback with a clear message: showcasing how the company supports growers at every stage of production with innovative and sustainable coco substrate solutions. While also focusing on expanding its international presence, the company will emphasize in Madrid the. read more

At its seventh consecutive participation in Fruit Attraction in Madrid, the assessment of NSG (Nova Siri Genetics) of the experience at this international event is positive again this year. Many meetings took place at booth no. 9G06, inside pavilion 9 dedicated to. read more

The days when Fruit Attraction was a relatively small Spanish growers' fair are long gone. Madrid has been literally taken over by this fruit and vegetable show in recent days. With two new halls and a significant increase in visitors, the show once again showed its continued growth. read more

At Fruit Attraction 2025, the VOG Consortium has kicked off the final phase of celebrations for its eightieth anniversary, bringing with it a clear and forward-looking vision. VOG - Home of apples looks to the future with confidence and passion, listening to and anticipating the trends. read more

The second day of Fruit Attraction confirmed the positive atmosphere seen the day before: Madrid continues to shine under a sun that seems to want to celebrate the fair itself, and the pavilions are full of energy, colors, and novelties. Every corner tells stories of innovation, products. read more

From sustainability-focused investments to promotional campaigns, from strategic partnerships in health and prevention to systemic actions for the territory and the fruit and vegetable sector. These are the main themes that accompany Melinda's presence at Fruit. read more

Sambóa, with the goal of reaching 4,000 hectares cultivated worldwide, celebrated an important milestone during its participation at Fruit Attraction in Madrid. At a special event held yesterday, Sambóa officially welcomed two new partners. read more

Fruit Attraction once again recorded a high number of attendees on its second day. It almost felt like the entire city of Madrid was heading to the IFEMA exhibition center. While there were mixed opinions on the crowd levels, exhibitors expressed a very positive overall sentiment. read more

During the Fruit Attraction trade fair in Madrid, 24 organizations, which represent a significant portion of Europe's fresh fruit and vegetable production and trade, gathered to discuss a unified strategy for the sector. The group, known as the Fresh Fruit and Vegetable Suppliers of Europe, highlighted the importance of reducing... read more

From the heart of Romagna to the international stage of fruit and vegetables: UNITEC, an Italian excellence recognized in over 65 countries, is getting ready to provide answers to the most demanding and expert visitors at Fruit Attraction with technological solutions for automation and intelligence. read more

Fortini Group is present at Fruit Attraction 2025, the international trade fair dedicated to fruits and vegetables held in Madrid. The company is located in Hall 7, booth 7E01, with both entities of the group, Fortini Ortofrutticoli (Italy) and Hortofortini (Spain), under a single banner. read more

Twenty Brazilian companies are participating in the mission to Madrid, where guava from Carlópolis, in Paraná, will be one of the products representing the country at Fruit Attraction from September 30 to October 2. Their participation was confirmed in a public notice issued by the Brazilian National Confederation. read more

At Fruit Attraction, the Edamusha consortium brought along 25 member companies, expanding its presence. read more

During Fruit Attraction, the World Avocado Organisation (WAO) presented an analysis of the avocado market, with a particular focus on Italy, where the consumption of this fruit is experiencing significant growth but with ample room for further development. To delve deeper into the topic, read more

Yesterday, the 17th edition of Fruit Attraction opened its doors in Madrid, and from the very first day, the energy of the fair could be felt. Walking through the pavilions, it was immediately noticeable how some were more lively, with a large turnout and movement, while others maintained a read more

Tuesday marked the opening day of this year's Fruit Attraction trade show in Madrid. It is the largest edition to date, with a 10% increase in exhibiting space and 8.4% more exhibitors. However, due to traffic jams, the show did not become very busy until noon. This year's event is expanded with two new halls, although the... read more

In 2025, the Vog Consortium, a giant in South Tyrolean apple cultivation that brings together over 4,000 producers, celebrates a double milestone: 80 years of activity and three decades of the Marlene® brand. This achievement was celebrated in Madrid, as part of Fruit Attraction, with an event that brought together read more

Stability for integrated pest management apples and growth for organic. These are the forecasts for the 2025 harvest by Vip, who will present the new commercial season and their range of products at Fruit Attraction (hall 8, stand B07). "Currently, we anticipate a calendar of... read more