Fruit Attraction concluded its 16th edition on October 10 with record-breaking participation levels. A total of 117,370 professionals from 145 countries attended the event, marking a 13% increase compared to the previous year. The event was organized by IFEMA Madrid and FEPEX, with Andalusia as the Guest of Honor. read more

Po zakończeniu kolejnej udanej edycji Fruit Attraction, wszystkie oczy zwrócone są teraz na Valencię, która przygotowuje się do przyszłomiesięcznego Kongresu Cytrusowego Fruitnet. Najlepsi detaliści, marketerzy, producenci, hodowcy, specjaliści ds. post-harvest, opakowań oraz firm maszynowych spotkają się w Muzeum Nauki. read more

Grupo Agroponiente was acknowledged by two suppliers at last week's Fruit Attraction for its dedication to lowering its carbon footprint. read more

'Senda', the new international marketing platform for berries, has highlighted the great reception that this new business project has received after its presentation at Fruit Attraction. The company has pointed out that its

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La Unión, a leading company in the horticultural sector with over three decades of experience, concluded its participation in the 2024 edition of Fruit Attraction, held from October 8 to 10 in

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Agroponiente Group has concluded its journey at the XVI Fruit Attraction in Madrid with a string of good news. In addition to the fantastic results of their presence at the fair, which included a high intensity of business operations,

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At Fruit Attraction 2024 in Madrid, La Linea Verde Dimmidisì presented an absolute novelty: the vegetable tart. An innovative product, which will soon be available in retail stores, stands out for some unique characteristics that make it particularly interesting for consumers. read more

Podczas udziału w targach Fruit Attraction, Teboza ujawniła ogromne zapotrzebowanie na europejski zielony szparag. "To były jedne z naszych najlepszych targów w historii," entuzjastycznie mówi Will Teeuwen. Dzięki własnemu hiszpańskiemu uprawie, producent szparagów, pochodzący z Limburga, ma na celu obsłużyć szeroką klientelę. read more

The Port of Malaga celebrated the Málaga Fruit Day on Friday, October 11th. With the aim of continuing to promote the connections made during the international fair Fruit Attraction.

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During the trade fair, visitors had the opportunity to view numerous photos of media personalities, chefs, and culinary influencers showcasing various (life) situations with fruits and vegetables. read more

Fruit Attraction served as the setting for the launch of Unica Group's new line of fresh-cut products, 'The Chef in You', last week. The range is targeted towards consumers with limited knowledge of cooking from scratch, offering them practical solutions to incorporate fresh ingredients. read more

The harvested Tessa® apples, weighing 11,800 tons, were distributed over 490 hectares. And this is far from over, Overbacher announced at the fair: "Our strategic goal for all of Europe is to have an area of 1,000 hectares dedicated to Tessa® cultivation," he explained. read more

"The Fruit Attraction is becoming increasingly important as a meeting point for the global fruit industry, and overall participation in the trade fair was around 15% higher than the previous year. We also noticed this very clearly at our booth," explains Martin Baumert, managing director of Landgard Obst. read more

Rijk Zwaan Ibérica's new sweet, juicy, and flavorful orange-fleshed watermelon variety has won the Fresh Produce category at the 2024 Innovation Hub Awards. These awards recognize and celebrate research, development, and innovation efforts in the agri-food sector. The awards ceremony took place. read more

A total of nine fruit and vegetable products and services participated in the Innovation Hub Awards during the latest edition of Fruit Attraction, supporting their candidacy. A jury, composed of Ana Díaz Pérez, Deputy Director General for Food Quality and Sustainability, evaluated the entries. read more

Furthermore, the event featured the prestigious chef Virgina García, who created five original recipes exclusively for the Show Cooking, with avocado and mango as the main ingredients. read more

Brands of success, brands that dominate consumer preferences, and brands willing to conquer new audiences with strong and distinctive identities: all the range of VOG – Home of

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The company Fruta de Andalucía has concluded its participation in Fruit Attraction, a fair where it has held important meetings with national and international operators and distributors with whom

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Almost 500 people attended the Avocado Congress held at the Ifema Convention Center on the day before the opening of Fruit Attraction. The congress, organized by the World Avocado Organisation (WAO), addressed the challenges faced by avocados, such as the impact of drought and complex maritime issues. read more

From Fruit Attraction in Madrid, discovering Dino, the melon from the Don Camillo farm that resembles a dinosaur egg in shape. The product, the result of five years of research, represents an innovation not only from a marketing perspective. "Dino is a project that started five years ago." read more