La Unión, a leading company in the horticultural sector with over three decades of experience, concluded its participation in the 2024 edition of Fruit Attraction, held from October 8 to 10 in

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The Port of Malaga celebrated the Málaga Fruit Day on Friday, October 11th. With the aim of continuing to promote the connections made during the international fair Fruit Attraction.

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'Senda', the new international marketing platform for berries, has highlighted the great reception that this new business project has received after its presentation at Fruit Attraction. The company has pointed out that its

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During the trade fair, visitors had the opportunity to view numerous photos of media personalities, chefs, and culinary influencers showcasing various (life) situations with fruits and vegetables. read more

"The Fruit Attraction is becoming increasingly important as a meeting point for the global fruit industry, and overall participation in the trade fair was around 15% higher than the previous year. We also noticed this very clearly at our booth," explains Martin Baumert, managing director of Landgard Obst. read more

The harvested Tessa® apples, weighing 11,800 tons, were distributed over 490 hectares. And this is far from over, Overbacher announced at the fair: "Our strategic goal for all of Europe is to have an area of 1,000 hectares dedicated to Tessa® cultivation," he explained. read more

Fruit Attraction served as the setting for the launch of Unica Group's new line of fresh-cut products, 'The Chef in You', last week. The range is targeted towards consumers with limited knowledge of cooking from scratch, offering them practical solutions to incorporate fresh ingredients. read more

Brands of success, brands that dominate consumer preferences, and brands willing to conquer new audiences with strong and distinctive identities: all the range of VOG – Home of

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Rijk Zwaan Ibérica's new sweet, juicy, and flavorful orange-fleshed watermelon variety has won the Fresh Produce category at the 2024 Innovation Hub Awards. These awards recognize and celebrate research, development, and innovation efforts in the agri-food sector. The awards ceremony took place. read more

From Fruit Attraction in Madrid, discovering Dino, the melon from the Don Camillo farm that resembles a dinosaur egg in shape. The product, the result of five years of research, represents an innovation not only from a marketing perspective. "Dino is a project that started five years ago." read more

Thanks to the work of the Association, this essential food is now present in 6 out of 10 households in Spain. With a significant production concentration in the Region of Murcia, which represents 50% of the broccoli.

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The 16th edition of FRUIT ATTRACTION, organized by IFEMA Madrid and FEPEX, concluded with a record number of visitors, 115,000, which was 15% more than the previous year during the first two days of the fair. read more

Furthermore, the event featured the prestigious chef Virgina García, who created five original recipes exclusively for the Show Cooking, with avocado and mango as the main ingredients. read more

Almost 500 people attended the Avocado Congress held at the Ifema Convention Center on the day before the opening of Fruit Attraction. The congress, organized by the World Avocado Organisation (WAO), addressed the challenges faced by avocados, such as the impact of drought and complex maritime issues. read more

Sorma Group, a leader in the design and construction of complete lines for the post-harvest of horticultural products, presented two innovative solutions for the sector at Fruit Attraction this year.

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Reaching its sixteenth edition, the success of Fruit Attraction is a recognized fact within the global fruit and vegetable sector, despite being the youngest among international sector events. read more

BASF | Nunhems® has participated in a new edition of Fruit Attraction in Madrid, raising the flag of its 'What's next'. In this way, the multinational has once again focused on consumer satisfaction and its role as a trusted partner in the sector to showcase and read more

The company Fruta de Andalucía has concluded its participation in Fruit Attraction, a fair where it has held important meetings with national and international operators and distributors with whom

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A total of nine fruit and vegetable products and services participated in the Innovation Hub Awards during the latest edition of Fruit Attraction, supporting their candidacy. A jury, composed of Ana Díaz Pérez, Deputy Director General for Food Quality and Sustainability, evaluated the entries. read more

The company has put all its effort into creating a space that encapsulates the essence of Melones el Abuelo, combining tradition and innovation at its finest. read more