Rijk Zwaan celebrates 100 years at Fruit Attraction 2024.
An especially significant edition, as Rijk Zwaan celebrates its first centenary. Since its founding in 1924, the company has become a global player, active in over 100 countries and with a
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.