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Pink Lady at Fruit Logistica: the 2026 roadmap is taking shape

2026-02-02 00:00
At Fruit Logistica, Pink Lady Europe (Hall 5.2, Stand A10) will unveil the strategic roadmap for 2026, guided by the new brand platform So Crunchy. So Juicy. So Cool. The brand is experiencing volume growth in key countries, including France (+5%), Italy (+5%), and Ireland.

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Freshpointmagazine.it
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.

The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.

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