Give a fresh look to new products at #MarcaFresh2026: from new formats to transformed products.
2026-01-20 00:00
Source:
Freshpointmagazine.it
It was the fourth edition for Vip, who participated in Marca 2026 introducing two novelties. "We are not talking about two new varieties, but about two new approaches," says Benjamin Laimer, Vip's marketing manager. "On one hand, we have Applepairing, which now concludes with the final stage,."
Freshpointmagazine.it
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
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