Be Fruity! the tour that brings quality fruit and vegetables to Italian beaches has started with great public support. It kicked off last weekend in Rimini, at the Adriatic Village, and continued in Romagna in Cervia, at Balmor. This week, starting on Friday 21 July, the
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Following the signing of the Framework Contract for Emilia-Romagna, which regulates the sale of potatoes for fresh consumption for the three-year period 23-26, the Joint Commission (Potato Exchange) has defined the price for the product transferred to the Deposit Account: it will be 50 cents per kilo the
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Agricola Moderna has signed a partnership with the Infrastrutture per la Crescita-Esg fund (Fondo Ipc) managed by Azimut Libera Impresa Sgr SpA. Around two thousand square metres dedicated to vertical farming The two co-founders of Agricola Moderna read more

Climate change brings with it increases in plant diseases that damage production. Syngenta Vegetable Seeds is concentrating research on new varieties with resistance packages to new breeds of Bremia (lettuce blight). It is in this direction that Ice Country, an Iceberg lettuce which
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The apricot campaign gets into full swing, with the arrival of new varieties such as Goccia d'oro. Apricot quality is increasing with the start of sales of the Pellecchiella and Faralia cultivars. Production is growing in the open area for watermelons. Sustained demand but availability
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An ancient fruit that appeals to young people, farmers and consumers alike, is the focus of the new episode of Freshtalks, in the series 'Discovering the supply chains with La Grande Bellezza Italiana'. With Chiara Gaiardoni, sales office of the network of agricultural enterprises, we discover the Peach of
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Fruit and vegetable exports decreased in April. Istat data for the first 4 months of 2023 processed by Fruitimprese show +2.6% in volume and +6.3% in value compared to the same period in 2022. In the first quarter the figures were +6.5% and +10.7% respectively. Imports exceed
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In the Penny (Rewe) shops, fruit and vegetables are displayed at the entrance to the point of sale and this choice is determined by the desire to immediately give the consumer the idea of freshness, quality and seasonality. Added to these drivers are two important assets, namely
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The watermelon and melon campaign is now in full swing. We take stock of the situation with Salvatore Lotta, commercial director of the Campidanese Agricultural Op, known for its brand L'Orto di Eleonora, with which it brings the excellent fruit and vegetable produce of Sardinia to Italian and European large-scale retail shops.
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The suspension of duties for fruit imports from Moldova will be extended for another year as of 25 July. This was decided by the European Parliament, meeting in plenary in Strasbourg, which voted to renew the extension of the trade liberalisation measures between the
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The year 2023 will be remembered for a significant shortage of produce, particularly summer crops. But the bar for the quality of marketed fruit and vegetables will not be lowered thanks to the efforts made by the producer organisations at EU level, as told by
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Fewer volumes but one of the best seasons ever in terms of quality: this is how the 2023 Mantuan melon campaign can be summarised. Prices at 3-4 euros per kg Mauro Aguzzi read more

The appeal of ginger and turmeric goes down, while that of spirulina, as well as traditional nuts such as hazelnuts and exotic fruits such as mango and avocado, goes up. The world of superfoods is always fluctuating and the latest trends are revealed by the 13th edition
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The shareholders' meetings held at the beginning of July led to the renewal of positions on the Apofruit board of directors: Mirco Zanotti was confirmed as president for the next three-year period 2023-2025. 'The board,' says Zanotti, 'had to make some not easy choices and the
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Del Monte looks at the environment and takes a step towards the sustainability of its packs by replacing plastic banana bands with paper bands. The choice, it is estimated, will lead to a saving of 2.16 tonnes of plastic per year, a not inconsiderable figure. read more

Selenella-Consorzio Patata Italiana di Qualità (Italian Quality Potato Consortium) has approved the 2022 budget: the increase in value is +7.4% while volumes are stable (in line with the national potato market trend, which grew in value by +5.9% but dropped in volume by 2.8%), for a turnover
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F.lli Orsero innovates the fourth range segment with an absolute novelty for the Italian market, Cocco Snack, a fresh, organic product. Rapid pasteurisation that prolongs the life of the product read more

Penny Italia has recently launched its Pianetiamodedicated line of fourth range salads from vertical farming, in particular from aeroponic technology, with three references, Lattughino and two mixes, Balsamica and Piccantina. The retailer is a trailblazer: it is the first store with a brand
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Fruit and vegetables were also well represented at the Brands Award 2023, the awards ceremony organised by Mark Up, Gdoweek and FreshPoint Magazine and opened by editor Cristina Lazzati. The award is defined on the basis of objective and verifiable criteria with three levels of judgement. The data of
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