Rediscovering Val Venosta's Golden Delicious through Goldenweeks and Applepairing
With Goldenweeks, comprising special activities in retail outlets, supported by dedicated POP materials and communication in various media, VIP invites you to rediscover the Golden Delicious through its pairing with other foods ('Applepairing'). A new project that fits naturally into the sensory journey undertaken by VIP,
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.