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Fresh Del Monte and the robot enter the produce department.

2025-11-07 00:00
Fresh Del Monte has launched Bob, a friendly and interactive robot designed to animate the fruit and vegetable department of the supermarket. The activation at the Intermarché store in Gif-sur-Yvette, France, is enjoying great success. The goal is to expand this initiative.

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Freshpointmagazine.it
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.

The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.

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