"Exports to France are a growing sales market"
The marketing of watermelons from the Mediterranean region is currently in full swing. "We get our goods from Morocco, Greece and Italy. Morocco is now coming to an end and is increasingly being

Joinfruit signs marketing agreement for ramassin
After two years of fruitful collaboration, the O.P. Joinfruit of Verzuolo and the Ramassin del Monviso- Valle Bronda Consortium have just signed a new commercial agreement for the promotion and

“Bursa black figs have no substitute in the market”
The preparations for the upcoming Turkish fig season have been completed and the weather seems to be playing nice, says Akin Soyleyen, marketing manager for Turkish exporter Aksun: “Last year

Joinfruit signs marketing agreement for ramassin
After two years of fruitful collaboration, the O.P. Joinfruit of Verzuolo and the Ramassin del Monviso- Valle Bronda Consortium have just signed a new commercial agreement for the promotion and

Successfully launched Be Fruity! Next stop Veneto
Be Fruity! the tour that brings quality fruit and vegetables to Italian beaches has started with great public support. It kicked off last weekend in Rimini, at the Adriatic Village, and continued

Centrale Ortofrutticola inaugurates new plant
Centrale Ortofrutticola, a company specialising in the production and marketing of fruit and vegetables based at the Ortomercato di Milano, expands by opening a new packaging centre in Melzo

Parlapiano presents its summer excellences: Ribera pear thighs and pescabivona fish
The marketing of the excellent summer fruits, the Pera Coscia di Ribera and Pescabivona IGP, typical Sicilian regional products, unique in the world for their organoleptic characteristics, will

GBF reports strong demand for Cherish
New Zealand apple grower-packer-marketer Golden Bay Fruit (GBF) is fine-tuning its marketing for Cherish apples to highlight the key attributes driving growing demand for the variety across Asia.

#Repartofresh. Penny: assets and strategies to enhance the department
In Penny (Rewe) shops, fruit and vegetables are displayed at the entrance to the point of sale and this choice is determined by the desire to immediately give the consumer the idea of freshness,

“Israel's figs in super high demand”
Israel’s figs are in “super high demand” in especially Europe says David Levin, the CEO and marketing director of Zohara Farms. The company grows and exports brown figs during the two

Guillem Export and Frutas Tono create a new citrus giant
The Guillem Export and Frutas Tono groups have reached an agreement to merge their citrus fruit production and marketing businesses, giving rise to a new group that will manage more than 200

Del Monte chooses paper bands for bananas
Del Monte looks at the environment and takes a step towards the sustainability of its packs by replacing plastic banana bands with paper bands. The choice, it is estimated, will lead to a saving

#Repartofresh. Todis: a winning combination of price and quality
1 of 3 For the Todis (Iges srl-Pac 2000A Conad) brand, the fruit and vegetable department plays a central role in the offer of its stores, to which it dedicates specific projects both in terms of

Brands Award 2023: veg and fruit and vegetable award winners
Fruit and vegetables were also well represented at the Brands Award 2023, the awards ceremony organised by Mark Up, Gdoweek and FreshPoint Magazine and opened by editor Cristina Lazzati. The award

Scientific study looks into the quality of the blueberries we buy
Blueberries are becoming increasingly popular for their nutritional and health benefits, and so their economic value is increasing. The loss of quality that can occur due to softening and fungal

“Producers can already place orders to acquire the only banana plant variety tolerant to Foc TR4”
Formosona-218 is currently the only somaclonal variant of the Cavendish banana that has a very high tolerance to Fusarium oxysporum f. sp. cubense Tropical Race 4, the greatest threat to the

Chinese cherry production forecast to increase by 12 percent in Marketing Year 2023/24
China’s cherry production is forecast to increase by 12 percent to 760,000 MT in Marketing Year (MY) 2023/24 because of a rebound in production in Shandong, Sichuan, and Liaoning provinces.

Potatoes, framework agreement signed for Emilia Romagna
The producers' association AgriPat, the agricultural marketing cooperatives Apofruit Italia, Cico, Patfrut, the traders, Baschieri Rino s.r.l., Fuitem & Orsini Fruttaexport s.r.l., Leonesi s.r.l,

Brett Lee goes in to bat for Australian avocados in India
The Australian avocado industry has enlisted the help of former Australian cricketer Brett Lee to promote its fruit as part of a new marketing campaign in India. Hort Innovation has announced

Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan

IGP Melocotón de Cieza presents its 2023 campaign
Manuel Ruiz, president of the Protected Geographical Indication Cieza Peach, this morning presented the new production, marketing and promotion campaign for this peach. The presentation ceremony,

The marketing value of watermelon in the USA exceeded USD 326 million in 2022.
According to the Executive Director of the National Watermelon Promotion Board (NWPB), Mark Arney, "the vast majority of watermelons imported by the US come from Mexico. In fact, the value of

The PGI Melocotón de Cieza's peach campaign has started
Manuel Ruiz, the president of the Protected Geographical Indication Melocotón de Cieza, presented this morning this peach's new production, marketing, and promotion campaign. The presentation,

Bite and Win with Evelina, positive numbers from the competition
The Mordi e Vinci con Evelina (Bite and Win with Evelina) competition, the initiative launched by Melindae the apple club Evelinwhich for 12 weeks offered as many weekends for four people in Val

Coop: mdd values in fruit and vegetables in a commercial
Coop values translated into a commercial to emphasise the retailer's fruit and vegetables and private label products. I'm not a robot has been on air since 3 July and summarises in thirty seconds