GBF reports strong demand for Cherish

New Zealand apple grower-packer-marketer Golden Bay Fruit (GBF) is fine-tuning its marketing for Cherish apples to highlight the key attributes driving growing demand for the variety across Asia.

The branded Cherish variety was launched in 2018, with GBF sending 100,000 pieces of fruit to selected Asian markets. Volumes have grown to 70 containers in the space of five years,

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