#Repartofresh. Penny: assets and strategies to enhance the department
In Penny (Rewe) shops, fruit and vegetables are displayed at the entrance to the point of sale and this choice is determined by the desire to immediately give the consumer the idea of freshness, quality and seasonality. In addition to these drivers, there are two important assets, namely innovation and sustainability, as described in this article on the launch of
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.