Northwest Cherries launches India promotions
Northwest Cherry Growers (NWCG) is embarking on a promotional campaign across major Indian cities to introduce this summer’s crop of US Pacific Northwest cherries to discerning health-conscious

L'Orto di Eleonora: 'Stunning feedback on the Gavina watermelon' #vocidellortofrutta
The watermelon and melon campaign is now in full swing. We take stock of the situation with Salvatore Lotta, commercial director of the Campidanese Agricultural Cooperative, known for its brand

Amazon workers at a warehouse in Britain will stage a strike for 3 days
UK: Riverford scoops hat-trick in annual organic awards Veg box company Riverford (and publisher of Wicked Leeks) scooped a hat-trick at the Soil Association-run BOOM Awards, for best veg box,

Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan

"We are still harvesting German green asparagus for just under a week"
This year's asparagus season will be remembered as satisfactory. "Except for the last three weeks from the beginning of June, we had consistently good qualities, which is mainly due to the cool

Coop: mdd values in fruit and vegetables in a commercial
Coop values translated into a commercial to emphasise the retailer's fruit and vegetables and private label products. I'm not a robot has been on air since 3 July and summarises in thirty seconds

South African growers and retailer create campaign around hail-damaged apples
South African retailer Pick n Pay has started selling apples of all varieties that sustained surface damage during hail storms over the Ceres area in November and again over the Langkloof in

Yes Peas! campaign proves worthwhile, as UK demand is up 20%
New data from reveals that searches for ‘frozen peas’ in the UK increased 20% in the last 12 months, with more than 2,000 hits in the last month alone. OF course, the Great British Pea Week is

Lively demand for watermelons
"A similar situation has never occurred before: demand from supermarkets and markets in Italy and abroad is high for both watermelons and mini-watermelons, with interesting quotations," reports

Agribologna, new media campaign kicks off
The campaign celebrates the value of the producer partner as a true specialist of the land and the special character of the product, which fully represents the excellence and qualities of the

Campaign for Dimmidisì ready-to-eat salads kicks off
The Linea Verdeinvests in the enriched salad segment under the Dimmidisì brand. The nine recipes in the range are the protagonists of a lively poster campaign on urban transport in major

Carrefour buys 10% more local watermelons and melons than last year.
Carrefour expects to sell more than 25,000 tonnes of melon and watermelon from Spain this summer, 10% more than in the previous year's campaign. In this way, the company is reinforcing its

Watermelons and melons: no to import, yes to service
This year's watermelon-melon campaign is and will continue to be a tough nut to crack for Italian retailers. First of all, the start with the Sicilian melon was a shock, due to the bad weather

“We hope to see French peaches and nectarines in supermarkets this week!”
Last week, the Federation of French Fruit Producers (FNPF) and the producers of Peaches and Apricots of France sent a letter to the main French retailers, urging them to switch from the Spanish to

Aldi launches summer of sport
This summer Aldi will give every child in the UK a chance to try an Olympic or Paralympic sport for free. In partnership with Team GB and ParalympicsGB, Britain’s fourth-largest supermarket has

Strawberries in large-scale retail: is it bad to sell 10% less for 10% more?
In week 22, fruit and vegetables by weight in large-scale retail outlets equalled the values of 2022, while Lcc was still growing. Among the channels, discount fruit and vegetables are now growing

Waitrose has slashed the price of more than 200 products
Żabka Group contributed PLN7bln to Polish economy last year Polish retailer Żabka Group contributed PLN7bln (€1.57bln) to the domestic economy last year, while also creating 56,000 jobs, it

In the absence of Spain, Italy is the supplier of mini-watermelons to Europe
"Due to the bad weather in Spain destroying many mini-watermelon crops, demand from the foreign and domestic retail channel has shifted to Italy. Quotations have increased, but the produce is not

Spain: Strawberries get into politics
What started as a campaign supported by 150,000 people in Germany encouraging supermarkets to stop buying Spanish strawberries could become a more serious problem. Following this boycott attempt

FEPEX calls for support for campaign against Spanish strawberries
FEPEX and the Huelva Association of Strawberry Producers and Exporters, FRESHUELVA, a member of the Federation, have asked the Minister of Agriculture, Fisheries and Food, Luis Planas, to

“We must continue to support French production”
In 2023, Kultive embarked on an ambitious project: growing French mushrooms to meet a real demand in a sector mainly represented by imported products. Despite a few necessary adaptations common to

AMI: High promotional activity for sweet peppers
The amount of available sweet peppers in the trade is steadily increasing, and this increase is also reflected in a high number of promotions. Especially the promotion of pointed peppers is