Yes Peas! campaign proves worthwhile, as UK demand is up 20%
New data from reveals that searches for ‘frozen peas’ in the UK increased 20% in the last 12 months, with more than 2,000 hits in the last month alone. OF course, the Great British Pea Week is returning between July 3-9. Now, the ‘Yes Peas!’ industry campaign, dedicated to championing the frozen pea, says Brits are increasingly shopping at Aldi and Lidl, rather than Morrisons, as
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