South African growers and retailer create campaign around hail-damaged apples
South African retailer Pick n Pay has started selling apples of all varieties that sustained surface damage during hail storms over the Ceres area in November and again over the Langkloof in February – apples that otherwise might have had to be discarded.
“We saw an opportunity to partner with Pick n Pay on the Hail to the Heroes campaign and get this perfectly good fruit to
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