57% of the fruit and vegetable supply chain sells without making a profit
57% of the fruit and vegetable supply chain sells at a loss or without margins, according to the survey conducted in 2023 by the Global Coalition of Fresh Produce (GCFP), which brings together the

Interfel: "Life is better" campaign focuses on millennials
The European campaign was launched in May 2022 and is now entering its second of three years. Under the motto "Life is better", the interprofessional umbrella organisation Interfel, together with

Alì joins Freshfel, the first Italian retailer
At the Freshfel General Assembly on Thursday 25 May in Brussels, it was announced that Alì Supermarkets had become a member of Freshfel Europe. The association, based in Brussels, represents the

Freshfel Europe, a new face for fruit and vegetables is needed
On 25 May, Freshfel held its annual event in Brussels, bringing together more than 100 participants, including experts from the fruit and vegetable sector, professionals from the European

Alì Supermarkets (Selex): first Italian retailer in Freshfel Europe
The entry of Alì (Selex) into Freshfel Europe, among the largest European and international fruit and vegetable organisations, was made official during a meeting in Brussels. Freshfel, which is

Unravelling misconceptions and proclaiming the true, fresh face of fruits and vegetables

Freshfel champions the true face of fresh produce
Freshfel Europe held its Annual Event 2023 in Brussels yesterday (25 May), bringing together over 100 participants from the business under the theme ‘A fresh face for fruit and vegetables’.

Freshfel warns of implications of proposed marketing standards for pre-cut fruit and veg
Freshfel Europe warned the European Commission last week about the far-reaching implications of its draft proposal on marketing standards if rules on mandatory country-specific origin labelling

Freshfel issues warning on marketing standard implications
Freshfel Europe has warned the European Commission on the far-reaching implications of its draft proposal on marketing standards, if rules on mandatory country-specific origin labelling are

IV gamma labelling rules, Freshfel urges EU to rethink
Freshfel Europe warns the European Commission about the possible implications of the draft proposal on marketing standards and mandatory country of origin labelling rules for soft fruit and

Far-reaching implications of proposed EU marketing standards for pre-cut fruit and vegetables industry
Freshfel Europe warned the European Commission this week on the far-reaching implications of its draft proposal on marketing standards if rules on mandatory country-specific origin labelling are

Europeans still well below recommended minimum fruit and vegetable consumption
Freshfel Europe’s Consumption Monitor shows that there is still a long way to go to reach the minimum recommendation of 400 g/day of fresh fruit and vegetables. The latest edition of the

Salvo Laudani (Freshfel): 'Wrong perception that fruit and vegetables are expensive'
Freshfel Europe today released its latest edition of the Consumption Monitor. The report compares consumption trends in the EU-27 as a whole and in each Member State based on official data from

There is still a long way to go to reach the minimum recommendation of 400 g/day of fresh fruit and vegetables
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU grew to 364,58 g/day/capita in 2021. However, this positive trend

“A long way to go” on consumption in Europe
Freshfel Europe has today (3 April) released the latest edition of its Consumption Monitor, having first outlined some of the early conclusions from its findings in January. This year’s edition

Freshfel Europe urges facilitation of trade
At a dedicated session on sustainable food systems hosted by the World Trade Organisation’s SPS (Sanitary and Phytosanitary) Committee, Freshfel Europe stressed the important role played by the

Fresh produce consumption among Europeans drop 10% in 2022
The latest estimates from the Freshfel Europe Consumption Monitor suggest that the average consumption of fresh produce among Europeans fell by 10% in 2022 from 364g per capita per day in 2021.

Freshfel Europe expresses deep concerns about the Belarus embargo on the import of European fruit and vegetables worth 300 million €
On 6th December 2021, Belarus decided to respond to the latest international sanctions by implementing an embargo on food import into the country for food products originating from the European

Poland - another apple season is coming - what awaits fruit growers and how to prepare?
The activity of many industries in the current situation related to the global COVID-19 outbreak is put into question. The fruit and vegetable sector is no exception. Fruit growers faced many