Interfel: "Life is better" campaign focuses on millennials
The European campaign was launched in May 2022 and is now entering its second of three years. Under the motto "Life is better", the interprofessional umbrella organisation Interfel, together with the banana industry association AIB, the Irish Food Board Bord Bia and Freshfel, wants to focus in particular on millennials in a programme co-financed by the EU
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".