Brett Lee goes in to bat for Australian avocados in India
The Australian avocado industry has enlisted the help of former Australian cricketer Brett Lee to promote its fruit as part of a new marketing campaign in India. Hort Innovation has announced

Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan

The French raspberry sector has potential
All raspberry production basins in France are now active at the beginning of July. “With average temperatures in May, this year’s harvest was not early, unlike in 2022. The last high-altitude

Moroccan avocados pass the flowering phase without complications, promising higher volumes
Three months before the start of the avocado campaign in Morocco, producers are announcing a good harvest, with yields higher than last year, according to Abdellah El Yamlahi, president of the

"We are still harvesting German green asparagus for just under a week"
This year's asparagus season will be remembered as satisfactory. "Except for the last three weeks from the beginning of June, we had consistently good qualities, which is mainly due to the cool

Spain, record prices for watermelons in discount stores
The Spanish watermelon and melon campaign has been heavily marked by the weather events of recent months: first the drought then the storms. And the consequences are directly visible at the sales

'Unifrutti allowed us to look higher'
Oranfrizer has been going through several positive changes in recent years, starting with the marriage with Unifrutti, which has enabled the Sicilian company to relaunch its image even more and

ProHass decreases its Hass avocado export forecast for 2023
The Hass Avocado Producers Association of Peru (ProHass), which in March had estimated the country would ship more than 630,000 tons of Hass avocado, has readjusted its Hass avocado production

Melinda cherries, digital campaign kicks off
The campaign for Melind cherries is now in full swing and they are arriving on the shelves of the main chains. Accompanying the sales phase this year is an intense promotional operation with its

Positive results for Chilean stonefruit
Chilean stonefruit exports fell 11 per cent in volume but increased 19 per cent in value to in 2022/23. Asoex said 242,000 tonnes of stonefruit worth US$409m was shipped, making it one of the best

The added value of hand-processed fruit
"We can count on a few specialized operators who package all the apricots and Saturn peaches by hand throughout the summer campaign. The result is a riper produce which therefore boasts superior

IGP Melocotón de Cieza presents its 2023 campaign
Manuel Ruiz, president of the Protected Geographical Indication Cieza Peach, this morning presented the new production, marketing and promotion campaign for this peach. The presentation ceremony,

Blueberries, the obstacle of perishability can be overcome
The blueberry campaign is off to a successful start. Thanks to their high nutritional and economic value, they are conquering new market shares and becoming highly sought-after products (for more

'Green beans, complicated but promising start'
The green bean campaign has started about ten days late in the Piacenza area, where Riverfrut, the Rivergaro-based farm that has made this vegetable its core business for more than 40 years,

The PGI Melocotón de Cieza's peach campaign has started
Manuel Ruiz, the president of the Protected Geographical Indication Melocotón de Cieza, presented this morning this peach's new production, marketing, and promotion campaign. The presentation,

Table grape thefts, night patrols are organised in Mazzarrone
The table grape season is starting in the Catania area between Mazzarrone and Licodia Eubea, and the hope is to forget the 2022 campaign, which was a real disappointment for producers. But right

"Our export volumes increased by at least 40% this year"
The export campaign for Egyptian potatoes is drawing to a close, with the last containers to Europe scheduled for July 10. According to Mohammad Hassan, Export Manager at Plantix-Al Gamal, the

Livinda apples, almost a decade of advertising campaigns
The premium apple brand Livinda, from the Nufri Group, has been carrying out promotional actions for almost ten years that have focused on identifying the origin, the proximity of the product and

"In July there could be a huge gap in the melon supply"
At the current stage of the summer, and with the melon campaign coming to an end in Almeria, it should be time for the Region of Murcia's season to be in full swing; however, as a result of the

Currant prices and crop volumes - what lies ahead?
The harvest of black and red currants, the raw material supplied to processing plants, is fast approaching. The first price proposals are already appearing, although it seems that for the time

ASAJA denounces the fact that the government has left Alicante cherry out of the aid scheme.
The association expresses its discomfort after learning of the approval of a specific aid item for cherry producers in the Jerte Valley within the drought decree law that has excluded those in the

“The French large artichoke market is finally back on track”
“We have had three very complicated weeks for large artichokes,” explains Pierre Gélébart, product manager at Prince de Bretagne.The market was not balanced due to the very high production

Coop: mdd values in fruit and vegetables in a commercial
Coop values translated into a commercial to emphasise the retailer's fruit and vegetables and private label products. I'm not a robot has been on air since 3 July and summarises in thirty seconds

"I have harvested 40,000 kilos less than last season and I have invoiced 40,000 euro more"
This is how Paco Fernandez, a producer of early peppers from El Ejido, summarizes what happened in many Almerian farms in this campaign; as Asaja Almeria detailed a few days ago, the market value

"Brazil, Central America and the Caribbean could be key markets for our Spanish garlic this year"
"This year, the work and effort of our producers in Spain have again gone to waste at the beginning of the garlic campaign, in the months of May and June. A big squall remained in the Iberian