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From Product to Purpose to achieve true innovation
2024-05-20 00:00
With the latest edition of Think Fresh (click here to learn more), we have attempted to encourage the fruit and vegetable supply chain to rethink their market approach by proposing a redefinition of the 4 Ps of the Marketing Mix that places greater emphasis on key points of the chain.
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In week 18, the weight-imposed fruit and vegetable sector grew more in sales volume than the Lcc (low-cost carrier) in terms of value, despite some deflation. In terms of channels, the discount sector continues its solitary race, with only supermarkets keeping up with the pace.
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What future for kiwi fruit?
2024-05-20 00:00
The "Technical Day: what future for kiwi?" organized by the Actinidia Working Group of the Italian Society of Horticulture and Floriculture will take place in Manta (CN), Piedmont, on May 24th. The event is coordinated by Cristos Xiloyannis in collaboration with Bartolomeo Dichio.
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The first summer products are arriving at the markets with good and affordable melons.
2024-05-20 00:00
At La Borsa della Spesa, the service provided by BMTI and Italmercati Rete d’Imprese, in collaboration with Consumerismo No Profit, the first typically summer products are arriving, despite the bad weather that has affected some production areas in our country in recent days causing some.
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SanLucar Field Tour, exploring the Sekoya® blueberry varieties.
2024-05-20 00:00
SanLucar - a leading international company in the production and marketing of premium quality fruits and vegetables - has acquired over the years the rights to cultivate and market numerous special varieties of different plant species.
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From potatoes and beets the future of plant-based alternatives?
2024-05-20 00:00
To create plant-based alternatives to animal proteins, companies are no longer relying solely on soy, legumes, grains, or nuts, but are also looking with interest at potatoes and beets.
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Spotlight on Dole's new exotic fruit lineup
2024-05-20 00:00
The new line of exotic fruit branded Dole was the protagonist at Macfrut. After making its debut on the market a few months ago, the range of tropical fruits was officially presented at the leading trade fair in the fruit and vegetable sector, which concluded in recent weeks.
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CiboCi, the natural and live alternative to dietary supplements #voicesoffruitsandvegetables
2024-05-20 00:00
Live and growing food: 25 units to be consumed in a week as a finger food. It is called FoodCi and aims to be a new frontier of plant-based functional food, an alternative to synthetic dietary supplements. "No one had ever put on the market a
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Asparagus, surprising results with Croptimum from CHV.
2024-05-20 00:00
We are learning about Croptimum by CHV (click here): we have read and seen in previous articles the positive effects on various crops, such as eggplant, strawberry, cucumber, melon, watermelon, and in different farming methods, such as soilless and under greenhouse.
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Large and plump strawberries at Karol's place. Everyone is amazed!
2024-05-19 00:00
When growing strawberries or other berry plants in organic substrates, there is a belief that the substrate mat or pot should be used for only one cultivation cycle. However, Karol Bierła refutes this view. Already in the 6th year
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Po ogłoszeniu przez Generalną Administrację Celna Chin (GAC), Węgry otrzymały zgodę na eksport świeżych wiśni do Chin, pod warunkiem spełnienia określonych wymagań - zauważa FreshPlaza.
After the announcement by China's General Administration of Customs (GAC), Hungary has been granted permission to export fresh cherries to China, contingent on meeting specific requirements, as noted by FreshPlaza. read more
After the announcement by China's General Administration of Customs (GAC), Hungary has been granted permission to export fresh cherries to China, contingent on meeting specific requirements, as noted by FreshPlaza. read more
Recovery of frost-damaged raspberry canes on plantations
2024-05-18 00:00
Many raspberry plantations, both summer and autumn varieties, are experiencing unusual shoot development. In many cases, these damages are caused by April-May frosts. The most severe damages are visible after cutting the shoots.
read moreThe Sicilian grape season started 10 days earlier than in 2023.
2024-05-18 00:00
"We began harvesting on May 11th, which is 10 days earlier than last season. Currently, the volumes are limited, with only about a dozen pallets being shipped to domestic and foreign markets every other day. Quantities are expected to increase towards the end of the month, so supplies will"
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Crop covers saved the strawberry plantations.
2024-05-18 00:00
This year, agricultural fabrics remained on the strawberry plantations for quite a long time. The most important thing is that they fulfilled their task and protected the flowers and fruits from damage caused by low temperatures. The condition of the covered plantations also seems to be
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South Africa’s table grape industry organization, Sati, has expressed satisfaction with the early outcomes of this year’s promotional campaign in Vietnam and China.
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An early start for Portuguese apricots
2024-05-17 17:00
Hailstorms in northern Portugal have caused a slight decrease in apricot volumes this year for Granfer, the country's top stone fruit producer. However, the harvest in Alentejo, another key production area further south, is progressing well, as reported by the head of commerce.
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WAO responds to the 'inaccurate' Christian Aid report on avocados.
2024-05-17 16:00
The World Avocado Organization (WAO), representing global avocado growers, has responded to a report from the NGO Christian Aid that focuses on "thirsty" avocado plants as significant contributors to water shortages and high carbon emissions in producer countries prone to drought.
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The Fruchthandel Magazin wishes you a Happy Pentecost!
2024-05-17 14:00
From May 21st onwards, we will be back to provide you with the latest news and updates on fruits and vegetables from the fresh produce industry.
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Earth & Wheat introduces frozen banana snacks to its quirky fruit and vegetable boxes.
2024-05-17 13:00
The quirky and surplus food subscription service Earth & Wheat has teamed up with frozen snack brand Pukpip to combat banana waste and collaborate with eco-friendly retailers.
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Lidl Austria: "Living Wage Bananas" project guarantees living wages in the banana supply chain.
2024-05-17 11:00
Together with the producers, suppliers, and partners FLOCERT and IDH, a pioneering system was developed as part of the Lidl project "Living Wage" to ensure that the necessary price premium is in place to close the wage gap towards a living wage for Lidl's share.
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