"Africa undervalued: there's potential for growth in the fresh produce industry"
Africa is a continent not to be underestimated when it comes to fruit and vegetables. It is so vast and diverse that it needs both the know-how and the technology to produce on its own, while at the same time importing fruit from Italy and Europe. Renzo Piraccini, President of Macfrut, who is in the Democratic Republic of Congo these days, reiterated these themes several times.
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