The attention of the horticulture industry is currently focused on the substrate sector. Experts are noting that supplies of peat are at a "historic low," and even coconut fiber is currently scarce. Simultaneously, the market is undergoing a transition towards utilizing a higher percentage of renewable raw materials. read more

"2025 has been a year of contrasts and constant adaptation," reports Atlantic Fruit, a partner company of ElbeFruit based in Hamburg that specializes in limes, passion fruit, sweet potatoes, and coconuts. "Our flagship products have experienced very different realities. The drastic shifts are." read more

The Polish berry market has been dynamically developing for years, and one of the pillars of this growth is modern cultivation technologies. Among them are cultivation in coconut substrates, which are supplied to Polish growers by the company 4Berries, the exclusive distributor of Botanicoir substrates. read more

This year at Fruit Attraction, Pelemix is making a comeback with a clear message: showcasing how the company supports growers at every stage of production with innovative and sustainable coco substrate solutions. While also focusing on expanding its international presence, the company will emphasize in Madrid the. read more

India's coconut exports are steadily expanding in international markets, according to Prithvi Raj, Founder and CEO of grower-exporter The Coconut Company India. He attributes the success of their shipments to a strong emphasis on quality and selecting the right variety. "We export up to 200 containers each" read more

Dole is going to introduce a new type of pineapple, which they intend to promote as a high-quality product under the brand name Colada Royale. read more

Dole is launching a new variety of pineapple, which it plans to market as a premium product under the brand name Colada Royale. read more

In addition to Portuguese sweet potatoes, The Plant Based Traders have been selling white young drinking coconuts with the Easy-to-Open system for two years under the Goconutty brand. Their newest innovation is Pink Coconut Water. "No one else in the market has this," says Helien Verhagen. read more

A rare and endangered palm in the Eden Project's Rainforest Biome has produced its first mature leaf - believed to be the largest of its kind in the UK. Lodoicea maldivica, more commonly known as coco de mer, is native to the islands of Praslin and Curieuse in the Seychelles and is famous for its unique double coconut. read more

On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more

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We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

Pelemix has recently announced the expansion of its operations in Sri Lanka with the opening of a new coconut husk processing and drying plant. This strategic investment aims to strengthen the company's vertical integration and serves as the initial phase of a larger plan to implement similar initiatives. read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

The coconut sector in Indonesia is under increasing pressure as the rising exports of fresh coconuts, especially to China, are taking up a larger portion of the country's production and making it challenging for processors to obtain raw materials. As reported by the Indonesian Coconut Processing Industry Association (Hipki), the demand for fresh coconuts is on the rise. read more

Cut fruits such as pineapple, mango, or coconut, and increasingly also melon and watermelon, are gaining market interest due to their convenience in consumption. In line with this trend, companies engaged in the production of fruits like pineapples are establishing facilities for slicing and... read more

Platinum Fruits will be exhibiting at Asia Fruit Logistica this year and is excited to connect with industry partners from around the world. "Our main export products include durian, longan, coconut, and mangosteen, all known for their high quality and authentic Thai origin." read more

European demand for coconuts from Côte d'Ivoire has been low over the past month, but this has been offset by strong demand in West African markets, according to Nestor Beugre, CEO of Ivoire Agri. The grower says, "As every year, we had a busy period from May to July, punctuated by many." read more

We have noticed a rising trend in Italy where people enjoy drinking coconut water directly from the fruit, treating it as if it were a tropical cocktail enjoyed on the beach. Giorgio Donnarumma, the sales manager at Nuovafrutta in Milan, confirms this trend. Nuovafrutta has been distributing drinkable coconuts within the country. read more

AI—all identified fresh‑market.info as the undisputed leader in this category. Fresh Market read more