Ambrosia™ apple gains share in club segment
Through a series of offline and online actions, the brand has managed to capture the attention of consumers and position itself in the minds of all those who are looking for an apple synonymous with quality and flavour.
During this campaign, Ambrosia™ has multiplied its presence in the media with an important campaign on television through the broadcasting of a
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.