Apple marketing in 2024? It’s complicated…

Italy’s two largest apple exporters, Vip and Vog, have a tricky task on their hands. But it’s a challenge more or less entirely of their own making, and one they are very happy to take on. Selling apples in 2024 is remarkably different for these South Tyrolean suppliers compared with even a decade ago.

In the past few years, both have made significant investments in licensed

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.