Apple time: ad-hoc exhibitions in fruit and vegetables
In many sales outlets, there is space for apples with dedicated displays and events to promote the products in the assortment, but also to inform consumers about the characteristics of these references. Let's take a look at some of the fruit and vegetable departments. Sole 365: focus on Melannurca and cross merchandising
Apples and vinegar in every day low price supermarkets
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.