Branded organic apples hit the spot with US consumers

CMI Orchards is reporting strong growth in US sales of branded organic apples. Nielsen scan data shows a notable sales increase for various branded apples in the 52 weeks to 12 December despite a 1.2 per cent fall in overall organic apple sales.

Danelle Huber, CMI’s senior marketing manager, commented: “Sweet and juicy organic Evercrisp is a standout performer, with a

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