Club apples compete for 'share of consumer stomach' in Italy
VIP, the Association of Fruit and Vegetable Cooperatives of Val Venosta, in October 2022, decided to entrust a dedicated manager with the development of the coordination of the growth of the "Managed Varieties" (the Club apples), in order to have an overview of each individual project. After just over a year, VIP has achieved the first positive results from this new organisational and
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