Comment: Global stardom awaits for apple brand Cosmic Crisp

2024-02-13 11:00

Around eight years ago, no-one really knew Washington 38. That was our new apple’s scientific name. We had to find a brand name for it.

So I called one of my largest customers in the retail industry and asked them to help me. He said: “Yeah, apples are green, red or yellow.”

That was not much help. Instead, we went to consumers with samples from the orchard.

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Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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