EFC looks back on 20 years of successful variety management
Looking back on EFC's successes, CEO Ilse Hayen proudly expresses her satisfaction with the past 20 years. She sees the greatest success in "making KANZI® the second largest apple brand in the world internationally within 15 years".
EFC celebrates its 20th anniversary by achieving several milestones. KANZI® became a
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".