End of the three-year Know European Apple campaign
The Know European Apple communication campaign promoted by Assomela, which represents, through its members, around 75% of national apple production and 15% of European apple production, has closed.
The project directly involved the four Trentino-Alto Adige Op, Vog (Marlene), Vip (Val Venosta), Melindae La Trentina, with the aim of

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.