Envy and Candine drive Blue Whale sales in Spain
With the campaign still underway, Envy already claims to have tripled sales over the previous year. "Envy is a crunchy, sweet apple with a very consistent taste. This is something that Spanish consumers particularly appreciate. That is why it is already one of their favourite apples", says Marc Peyres, Sales Director at Blue Whale. "There is no doubt that sales of
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.