Fresh Forward and FruitMasters sign licence agreement for apple variety Wurtwinning
This gives FruitMasters the rights to produce and sell apples of the variety and can take the next step towards more sustainable fruit growing, AGF Holland reports. The first production is expected next season and will be marketed as a closed retail concept. In the coming years, the cultivation will be optimised and the plantings
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".