"Fräulein is a German apple discovery and brand variety that is produced in all German growing regions"
The new "Become a Tasty Discoverer" campaign for the German apple discovery 'Fräulein' was launched in week 45. "Over 1.5 million apple trees have been planted in Germany so far. No further significant planting activities are planned for the time being. This is because we first want to build up and establish the brand with the quantity available to us," says Head of Marketing Jens
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