Global launch of EverCrisp
The Midwest Apple Improvement Association (MAIA) and the International Pome Fruit Alliance (IPA) have announced the global launch of EverCrisp™, a new apple with branding set to captivate taste buds around the world with its unparalleled sweetness.
MAIA, a grower-operated business, is renowned for its dedication to delivering new apple varieties that are not only productive to
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