Innovation Corner VOG: new products on the f&h shelf
The VOG Consortium is increasingly determined to increase the value of the apple category and enrich the consumer experience in the fruit and vegetable departments with innovative and impactful communication. Along these lines and in collaboration with several retailers
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.