"Just like any other business, we need to produce what the market demands"
"Our business has been growing constantly over the part 10 years. We currently boast around 5,300 hectares of apple orchards, with a slight increase in the orchards in the upper valley," explains Martin Pinzger, general director at VIP-Associazione delle Cooperative Ortofrutticole della Val Venosta. "However the number of partners has dropped from the 1,637 of 2013 (1,498 integrated
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