Products quotations
Kiku, the new apple varieties must be sustainable #voicesoffruitandvegetables
2024-10-07 00:00
Source:
Freshpointmagazine.it
"We do not do breeding in-house, but we collaborate with companies from all over the world. However, if a breeder does not have the concept of sustainability in mind, I am not interested. There is no room for the thousandth new apple." Jürgen Braun, CEO of Kiku Variety Management, has a clear vision of what is important today.
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Freshpointmagazine.it
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
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