Manzanas Livinda, almost a decade claiming origin and proximity
The premium apple brand Livinda, from the Nufri Group, has been carrying out promotional actions for almost ten years that have focused on identifying the origin, the proximity of the product and the community. These advertising campaigns have been carried out in various media and have focused on vindicating the quality apples that the Nufri Group planted fifteen years ago in
April
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.