Marlene®, the fall campaign inspires consumers.
The claim Daughter of the Alps has told the story of the origin of Marlene®; the theme of the seasons has delved into the work in the apple orchards and has communicated the availability throughout the 12 months of the year, and the culinary experience.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.