Melinda launches a campaign for the Renetta apple
The Renetta apple, a variety present in Val di Non since the end of the nineteenth century, will be the protagonist of an intense advertising campaign conducted by Melinda on the radio and at points of sale. Linus, historic voice of radio Deejay, and other well-known speakers will sponsor the fruit in the weeks between December and January in spots on air on the main national radio stations. Then in some
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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