Melinda launches new campaign focusing on underground cells
Melinda's good practices for sustainable logistics are the protagonists of the new commercial on air on all national TV channels and digital platforms. The short film celebrates the quality of the Golden Dop apple from Val di Non, in Trentino, highlighting the storage system in the underground cells, the conservation 'rooms' naturally protected by impermeable rocks located
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.