Menopause focus for new Pink Lady campaign

Apple brand Pink Lady is launching a new campaign exploring changes to sense of smell and taste linked to the menopause.

The brand is homing in on women aged 45 and older with its new integrated campaign, which explores the science of hormonal changes at this life stage and how they can affect the senses.

Spearheaded by a survey of more than 2,000 women in the

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