Pink Lady backs up strong start to apple campaign with major media blitz

The Pink Lady Europe association has estimated a volume of 225,000 tonnes of Pink Lady and PinKids quality apples for the 2023/24 campaign, a 20 per cent increase over last year’s total.

Accompanying the arrival of the first fruit in European stores is a major marketing and communications plan, including promotions on radio, billboards and digital channels in ten European

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