Pink Lady grows by 20%.
The arrival of the first apples in shops is accompanied by a major marketing and communication plan.
The 2023 harvest of the quintessential pink apple has just been completed in Italian, French and Spanish orchards. Despite a particularly warm start to the autumn and very heavy rainfall, the Pink Lady® apples are of excellent quality.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.