Pink Lady in Minions tie-up

A Pink Lady apple promotion at UK Aldi stores offering shoppers the chance to win one of 100 Minions Fitbits through the purchase of a promotional pack of PinKids, the Pink Lady range of smaller apples for children, has been hailed a success by marketers Coregeo.

The competition proved popular, with more than 11,000 consumers entering to win – and 32 per cent of all

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