Pink Lady, successful numbers for Adopt a Tree
The Pink Lady's Adopt-a-Tree project, now in its fourth year, continues to be a success: more than 5,500 trees have been adopted in Europe this spring; more than 1.5 million consumers in seven countries, including three producers (Italy, Spain and France) have been involved; 2.5 million tonnes of apples have been branded with the initiative's logo. The harvest is scheduled for 28 October.
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