Pink Lady's 'Adopt-a-Tree' event doubles in number
The concluding act of Pink Lady's 'Adopt a Tree' project, which gives consumers the opportunity to follow the life cycle of apples, right up to the harvesting of the fruit, through the adoption of a Pink Lady apple tree in a dozen orchards located in the three apple-producing countries in Europe, was held in early November. An event that saw
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.